Synopsis
BPO companies are facing an AI-led disruption they cannot avoid, and Firstsource knows it needs to make changes fast. That is where its new strategy, UnBPO, comes in.
By all accounts, business process outsourcing (BPO) major Firstsource is having a good year. Despite the widespread bearish sentiment in the stock market, its shares have risen over 60% in the last one year. It is mining clients and diversifying its customer base. At the beginning of February, it raised its FY25 growth guidance to 21.8%-22.3%, up from 19.5%-20.5%. Still, the company wants to rethink its playbook. According to Firstsource CEO
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