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Puma has named Adidas veteran Andreas Hubert as its new chief operating officer, effective Sept. 1. Hubert will also become part of Puma’s management board, that will then consist of five members.
The company said Hubert will be in charge of Puma’s global sourcing operations, including sustainability and product development, IT and logistics. Plus, with this new board position, Puma is shifting its sourcing, IT and logistics under the COO, in order to streamline responsibilities across the leadership team and organization. Previously, sourcing was the responsibility of the chief product officer, IT the responsibility of the CFO and logistics was part of the CEO resort, Puma noted.
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Arthur Hoeld, who joined Puma from Adidas in April as CEO, said in a statement that he is “delighted” to welcome Hubert to the company.
“With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence,” Hoeld said. “His deep industry experience and expertise will be instrumental in optimizing Puma’s global operations, driving digital transformation, and strengthening the resilience of our supply chain as we enter our next phase of growth.”
Hubert joins Puma after 20 years at Adidas. He joined the athletic company in 2005 and held several leadership roles. While at Adidas, Hubert was based in Hong Kong for 12 years, where he worked in various sourcing positions including senior vice president of global sourcing. Hubert most recently served as chief information officer at Adidas from Feb. 2021 through June 2025.
“I’m honored to join Puma as chief operating officer at such a pivotal time for the company,” Hubert added. “Puma is an iconic brand with tremendous potential, and I look forward to working closely with the leadership team to strengthen our operational backbone, accelerate digital innovation, and enhance supply chain agility. Together, we will build a more resilient, customer-centric, and future-ready organization.”
The move comes just days after Puma surprised local markets when it released preliminary second-quarter results that were below expectations and then slashed its outlook for the full year.
Between April and June, Puma sales fell by 2 percent, in currency adjusted terms, to 1.94 billion euros. This meant that over the first half of 2025, the brand’s sales decreased by 1 percent, in currency adjusted terms, compared to the same period last year. So far in 2025, Puma sales have totaled 4.02 billion euros.
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