Udaan acquires ShopKirana to boost FMCG play, ropes in Info Edge as shareholder



Udaan has acquired ShopKirana in an all-stock deal, marking a strategic consolidation in the eB2B space ahead of its planned IPO.

The acquisition aims to strengthen Udaan’s position in key categories like staples, FMCG, and HoReCa by adding ShopKirana’s kirana network and category expertise.

The two platforms will combine their tech, supply chain, and credit capabilities to drive operational efficiency, expand geographic reach, and improve unit economics, a press statement from Udaan said.

The deal comes on the heels of Udaan’s $114 million fundraise led by M&G Investments and Lightspeed. With this transaction, Info Edge becomes a shareholder in Udaan.

The deal is subject to regulatory approvals.



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