“Our Gen AI solution will power Channel 4 Sales’ ambition to offer the best sales and service experience in market,” said Rak Patel, chief commercial officer at Channel 4, “By augmenting and expanding our creative production services to include making ads with GenAI, we’re empowering underrepresented advertisers to realize the transformative potential of TV advertising.”
Channel 4’s Generative AI Solution is set to fully launch later this year, challenging traditional barriers to TV advertising, including high production costs. Channel 4 is evaluating Streamr.ai, a rapid prototyping tool that creates AI-driven, TV-ready ads from existing web and social assets, and Telana, a hybrid model combining AI tech with oversight from C4 in-house teams.
