The demand for all things spicy has evolved into a full-blown cultural obsession with consumers actively seeking out bold, fiery flavors in everything they eat, and KFC’s Zinger Drip is a limited-time burger that promises to take heat to a whole new level. “Spicy burgers aren’t anything new,” said Danielle Ruggles, marketing manager at KFC UK and Ireland, “But KFC’s Zinger Drip is something special. It’s KFC’s love letter to spice fans, a fully dunked fillet, dripping and drenched in fiery sauce.”
This burger takes KFC’s spicy Zinger fillet and dunks it in a brand-new Spicy Zinger Sauce. Instead of focusing on the chicken it’s known for, KFC crafted a campaign for the Zinger Drip that centers on the spicy sauce that will attract adventurous eaters who are warned to “brace thy tongue.”
