Xumo’s expansion into smart TV hardware through its partnership with Westinghouse represents a strategic move to capture market share in the competitive streaming device landscape. The newly launched Westinghouse Xumo TV lineup offers consumers a range of affordable display options from 24-inch HD models to upcoming 65-inch 4K UHD versions, all integrated with Xumo’s content discovery platform. These televisions differentiate themselves through a streamlined interface that aggregates content from both premium subscription services (Disney+, Netflix, HBO Max) and free ad-supported platforms (Pluto TV, Tubi, Xumo Play).
The Xumo smart TV hardware’s inclusion of voice search functionality across multiple apps and personalized watchlist features aims to simplify content discovery, while Dolby Vision and Atmos support in higher-end models enhances audiovisual quality. By embedding its operating system directly into Westinghouse televisions, Xumo creates a more seamless experience than external streaming devices while expanding its ecosystem beyond set-top boxes.
Image Credit: Xumo
