Imperial Brands’ new ‘blu box kit’ offers a sleek, rechargeable alternative for adult vapers following the UK’s disposable vape ban. Compact and stylish, the box-style device caters to the 25% of vape users who prefer this format, with particular appeal among 21–30-year-old females seeking discreet, palm-sized devices. The blu box kit delivers up to 1,000 puffs per pod with mesh coil technology for intense flavour, a fast-charging USB-C port, and a visible liquid level window. Available in three flavours — ‘Strawberry Ice,’ ‘Lemon Lime,’ and ‘Mint’ — the kit is compatible with the full blu pod flavour range.
The blu box kit positions Imperial Brands to retain disposable users by offering a value-driven, flavour-rich, and regulation-ready solution. Retailers and wholesalers can capitalize on a market shift, strengthening Imperial’s foothold in the evolving next-gen nicotine segment.
Image Credit: Imperial Brands
