Positioned as a first-of-its-kind venture studio, House of IP aims to create, curate and scale original intellectual properties across entertainment, sport, music festivals, digital formats and branded experiences. The studio will also collaborate with existing IP owners, offering strategic advisory, brand building, content development and monetisation services.
“In a world where content is fragmented, attention spans are short, and brands are seeking immersive and ownable experiences, the need for strong, scalable IPs has never been greater,” said Nayak. “House of IP is about building cultural properties that connect deeply with audiences while delivering tangible value to brands and platforms.”
The initiative is bolstered by its partnership with YAAP Digital, blending Nayak’s storytelling and execution expertise with YAAP’s deep understanding of digital ecosystems and brand integration.
“At YAAP, we’ve always believed in the power of IPs to create lasting brand equity,” said Atul Hegde, Founder of YAAP. “Partnering with Raj to launch House of IP is a natural extension of that belief. With his creative vision and our digital-first DNA, we’re excited to co-create iconic, scalable properties that reshape how brands engage with culture and communities.”
House of IP aspires to be the creative engine driving India’s evolving, experience-led entertainment landscape, turning ambitious ideas into enduring cultural institutions.The company is in the process of establishing offices in Mumbai, Delhi, Bengaluru and Dubai.
