David disrupted the protein bar category with bars that provide more protein with fewer calories, and the brand’s latest launch is an unexpected one—single-ingredient, boneless, skinless, frozen Wild-Caught Pacific Cod—yet it upholds the brand’s commitment to high protein. Featuring 23 grams of protein and 100 calories (“slightly more protein per calorie than a David bar,”) the new Wild-Caught Pacific Cod fillets are meant to be boiled before consuming, introducing the lean white fish to the brand’s health-conscious community to eat for mealtime occasions.
True to David’s approach to transparency regarding formulation, the FAQ for the Wild-Caught Pacific Cod notes, “Kyle Lee, @fishermankyle, fished the cod in Alaska.” Due to the nature of the product, the cartons of four fillets only ship to the 48 contiguous US states on select days of the week.
