In the weeks leading up to Prime Day, held on July 12–14, the platform released 17 Indian and international titles across multiple languages.
The line-up featured Indian Originals such as Panchayat Season 4, The Traitors, and Uppu Kappurambu, along with international titles like Heads of State starring Priyanka Chopra Jonas, Idris Elba, and John Cena. Additional content included series and films from the US, Japan, and Korea.
Panchayat Season 4, in particular, recorded the highest opening in the series’ history and was watched in over 180 countries and 95% of India’s pin codes during its launch week.
The show also appeared in the Top 10 list on Prime Video in 42 countries on the day of release. The Traitors was streamed in 88% of India’s pin codes and has been renewed for a second season. A fifth season of Panchayat is also in development and is expected to launch in 2026.
“Our Prime Day line-up delivered a strong viewing experience for customers,” said Shilangi Mukherji, Director & Head of SVOD Business at Prime Video India. “While our content was well-received across India, it’s encouraging to see Indian stories reaching audiences around the world. At the same time, we’re focused on bringing global content to Indian viewers in ways that are accessible and relevant.”Prime Video’s international titles also drew interest from Indian audiences. With dubbed and subtitled versions in Indian languages, titles such as Heads of State, Good Boy (Korean), Head Over Heels (Korean), City and the Animation (Japanese), Ballard, Dexter: Resurrections, and Deep Cover were streamed in over 95% of India’s pin codes.
The platform continues to invest in a mix of local and international programming, aiming to offer a wide variety of content that appeals to diverse audiences across geographies.
