Godiva x Labubu treats combine art‑toy fandom with gourmet dessert in a playful summer collaboration. Starting July 22, the lineup includes three soft‑serve flavors—dark chocolate, vanilla‑white chocolate, and a half‑and‑half twist—topped with dried berries and pistachio kunafa, a nod to Dubai chocolate trends. Milkshakes echo the same flavor profiles, enhanced with fruit‑and‑nut accents.
Each treat is served in a 3D Labubu‑branded cup alongside a collectible golden stainless‑steel spoon molded in the character’s likeness, unavailable separately—a move designed to amplify its appeal to Pop Mart fans and dessert lovers. Available across Hong Kong, Mainland China, Macau, Taiwan, Singapore, Malaysia, and Indonesia, the collaboration “aims to deliver positive emotional value” by merging whimsical storytelling and gourmet indulgence. This sweet partnership taps into Labubu’s viral popularity among the Pop Mart crowd, turning every dessert into a collector’s moment.
Image Credit: plaids Global
