W Montréal has elevated its music-driven hospitality concept through a strategic partnership with Billboard Canada, which has resulted in an exclusive concert series called ‘Billboard Live at W Montréal.’ The highly anticipated event blends luxury accommodation with cutting-edge musical performances, and the inaugural edition will showcase Montréal-based electronic artist CRi.
The collaboration with Billboard reinforces the hotel’s existing commitment to curating immersive cultural experiences and delighting guests through multi-sensory activations. Billboard Live builds on W Montréal’s established W PRESENTS program and other music-centric initiatives that align with the brand’s broader pillars of Taste, Scene, Body, and Stance.
By leveraging Billboard’s industry authority and deep connections to the music world, the ‘Billboard Live at W Montréal’ series aims to create a symbiotic relationship between high-design hospitality and live performance.
Image Credit: W Montréal x Billboard
