The report, brought out at the Indian Healthy Snacking Summit (IHSS), said Indian consumers “are no longer willing to settle for bland healthy” snacks or feel guilt over indulgent treats”.
Akash Sharma, co-founder of Farmley, said in a statement: “Consumers are seeking flavour and functionality, and no longer willing to compromise between taste and trust.”
According to the report, snacking habits are being reshaped by lifestyle changes, with 45% consumers preferring on-the-go snack formats such as dry fruit-based desserts and energy bars.
“Brand loyalty, once concentrated around legacy players, is now diversifying through multiple channels. While traditional offline aisles dominate for discovery and planned purchases, quick commerce and influencer-led content has driven a surge in impulse snacking, especially among Gen Z and millennials who order packaged snacks weekly at double the rate of older consumers (43% vs 28%),” the report said.
India’s snacks market is exploding with regional players and direct-to-consumer brands, which have been chipping into market share of large players, enabled by reach and discoverability by quick commerce platforms, local innovation and at times, more competitive prices.The start-up reported revenue of Rs 370 crore in FY 2024-25, and is accelerating its reach across platforms and formats.
