Rita’s Italian Ice & Frozen Custard Rocket Pop Italian Ice has been announced by the brand as a limited time offering that’s crafted with a combinational flavor experience in mind. The new icy refreshment flavor is a blend of cherry, blue raspberry and lemon flavors to call to mind the classic rocket pop taste profile, which combine to achieve a purple color profile. The brand is also introducing the Firecracker Glitter topping alongside the new flavor to festively finish the Rocket Pop 5-Layer Gelati, the Rocket Pop Ice Blender and the Rocket Pop Ice.
Senior Director of Marketing Madalyn Weintraub spoke on the Rita’s Italian Ice & Frozen Custard Rocket Pop Italian Ice saying, “At Rita’s, we love blending playful nostalgia with fresh, craveable twists, and our new Rocket Pop Italian Ice does just that. By reimagining a classic summer favorite with a colorful spin and a glittering surprise, we’re inviting guests to relive the joy of chasing the ice cream truck Rita’s style—with a spoonful of fun and a whole lot of flavor.”
Image Credit: Rita’s Italian Ice & Frozen Custard
