Sometimes, a simple visual comparison showing sun-damaged versus protected skin is all it takes for people to truly grasp the long-term effects of UV exposure, and this is the idea behind Haut.AI’s SPF Truth Booth. For UV Safety Awareness Month, the science-first skincare SaaS company developed a first-of-its-kind GenAI-powered sunscreen effectiveness test that depicts long-term UV damage to inspire people to adopt better sun care habits.
Powered by SkinGPT, the SPF Truth Booth lets people upload a selfie and see what their skin might look like in up to 10 years, with and without sunscreen. “SPF Truth Booth is more than just a digital filter,” said Anastasia Georgievskaya, CEO of Haut.AI, “It combines generative AI with peer-reviewed science to create accurate simulations that make the long-term benefits of daily sun protection unmistakably clear.”
