The Minecraft-inspired ice cream stick is designed to mirror the game’s iconic layered aesthetic, featuring three distinct coloured ice cream blocks. With just 73 calories per stick, the product delivers a playful and lighter treat option for consumers.
Timed to coincide with the peak of Europe’s ice cream season, the product officially launched on 1 July and is available exclusively at Morrisons supermarkets across the UK.
“By working with a culturally active IP like Minecraft, our goal was for Wall’s to create the must-try ice cream of the year,” says Leyal Eskin Yilmaz, chief marketing officer for The Magnum Ice Cream Company across the UK & Ireland, Europe and Australia & New Zealand and head of global brands Wall’s, Cornetto and Twister.
Image Credit: Wall’s
