Barbie Dream Fest is set to make history as the first official fan festival celebrating the legacy of Barbie, launching in March 2026 in Fort Lauderdale. Created by Mattel and Mischief Management, the multi-day event will feature interactive exhibits, collector showcases, workshops, and panels with creators and inspiring women from diverse fields. Aimed at fans of all ages, Barbie Dream Fest offers a vibrant, immersive space to explore over six decades of Barbie’s cultural influence — from the ‘DreamHouse™’ to today’s most empowering iterations. It’s an invitation to play, reflect, and dream, Barbie-style.
Barbie Dream Fest marks a strategic move by Mattel to deepen brand engagement through experiential storytelling. By partnering with Mischief Management, Mattel bridges generations of fans with fresh cultural relevance, likely boosting brand loyalty, merchandising opportunities, and long-term franchise equity in the live event space.
Image Credit: Barbie Dream Fest
