“There’s a major shift underway in the Indian travel landscape. Aspirational travel is no longer confined to metros. People in Tier 2 cities and upcoming urban centers are increasingly looking for curated, reliable travel experiences, both domestic and international. Our franchise expansion is aimed precisely at addressing this growing demand with trusted service and local touchpoints,” said Karan Agarwal, director at Cox & Kings.
The company said the five newly launched outlets have been ‘strategically chosen’ for their ‘unique’ market potential and demographic relevance.
“The newly launched franchises will offer a comprehensive suite of services, including group tours, fixed departures, luxury vacations, and custom itineraries. Additionally, standalone services such as flights, hotel bookings, visa assistance, and travel insurance will also be available, giving travelers the flexibility to plan trips their way,” the company said in a statement.
The company said this expansion comes as Indian travellers increasingly move towards experiential travel, self-designed itineraries, and seamless planning solutions.
