These new Rich’s bakery products have been announced by the UK-based brand as a series of in-store bakery solutions perfect for supporting convenience store retailers with an array of options. The product range includes Milk Chocolate, White Chocolate, Triple Chocolate and Oat & Raisin Cookies alongside Milk Chocolate and Blueberry Muffins and Cinnamon Buns, which are all delivered frozen to the customer. The products only need to be defrosted for two hours before being date coded, which will make them well-suited for retail in a variety of store setups.
Commercial Director Dez Paterson spoke on the new Rich’s bakery products saying, “Our bespoke research shows that customers have many shopping missions in convenience stores – whether it’s a treat on the go, a pick-me-up between meals, or something to share at home. We’re helping retailers stay relevant with products that deliver on quality, convenience, and indulgence.”
