The ‘Re:GRO Hair Serum’ from California Naturals is redefining affordable hair care with a clinically backed formula that targets thinning and shedding — retailing at just $19.99 on Ulta.com. Launching July 20, the lightweight, fragrance-free serum is powered by 5% Capixyl, a proven active that delivers up to 79% more new hair in four months. Designed for use four times a week on towel-dried hair, it also features scalp-loving ingredients like rosemary oil, pumpkin seed oil, and rice-derived silica for instant volume without irritation or buildup. Clinical trials report reduced shedding and visibly fuller hair in just 6 weeks.
Re:GRO Hair Serum positions California Naturals as a major disruptor in the scalp care space, combining clinical efficacy with mass accessibility. With a $20 price tag — half that of competitors -the launch expands the brand’s reach via Ulta and taps into a booming category driven by affordability, performance, and clean formulation credentials.
Image Credit: California Naturals
