A&W Canada’s annual Burgers to Beat MS Day campaign represents a meaningful intersection of corporate social responsibility and community engagement. The initiative is scheduled for August 21, 2025.
The Burgers to Beat MS Day campaign leverages the brand’s nationwide presence by donating $2 from every Teen Burger sold. The QSR chain also offers multiple additional donation channels, including in-app contributions and round-up options at checkout. This year’s campaign gains heightened visibility through a partnership with award-winning country artist Jess Moskaluke, whose personal connection to MS through her father’s diagnosis adds authentic advocacy to the cause.
The program’s longevity and impact demonstrates A&W’s sustained commitment to addressing what’s often called “Canada’s disease,” given the country’s disproportionately high MS prevalence rates.
Image Credit: A&W Canada
