“The cost to serve on quick commerce is fairly high for brands,” Khara noted, especially in categories where margins are already tight.
According to Khara, 33% of the startup’s revenue comes from quick commerce channels.
“Quick commerce isn’t just fast — it’s meaningful. It’s become a major pillar of our fulfilment model,” Khara said.
Khara was speaking at a panel discussion at Shiprocket’s Shivir, AI Commerce Edition: Made for Bharat, on Friday.
As India’s D2C boom converges with the rise of quick commerce, brands are being forced to rethink not just how they fulfil demand, but also how they create it.
Qcomm marketing for brands
Brands responding within five minutes to a customer query have a high conversion rate, and a delay of even a second in response time implies profits drop by 7%, Meta’s director of agencies and VC partnerships, Gaurav Jeet Singh, said.
He further added that Meta platforms like WhatsApp can be used by quick commerce platforms for customer retention.
ET reported on Friday that India’s quick commerce market is estimated to have reached around Rs 64,000 crore in FY25, growing at a staggering compound annual growth rate (CAGR) of 142% during FY22-FY25.
In May ET reported, about 300 regional and small brands had signed up with quick commerce and food delivery platforms in the past month to take advantage of the Indian Premier League (IPL) boost.
According to a recent report by ICICI Securities, the performance marketing spends of both Blinkit and Instamart have remained muted in the first quarter of FY26. This expense represents the spending on customer acquisition and promoting offerings such as 10-minute food delivery.
