The products are arriving now at grocers in the UK and Ireland, and are crafted with ingredients parents will feel confident about giving to little ones. The snacks include oat bars, sticks, mini flapjack bites, fruit chips and more that are each formulated with preschoolers aged three to six and beyond in mind. The items are arriving in a timely manner to coincide with increasing calls amongst consumers for nutrition-driven snacks and foods, which is seeing parents seek to provide the same for little ones.
Managing Director at Hero UK&I Matt Goddard commented on the Goodies snacks saying, “We know it can be tough for parents to find snacks that strike the right balance between what kids enjoy and what they feel comfortable with. With Goodies, we saw a real opportunity to bridge that gap by delivering bold flavours, fun formats and a better alternative to snacks found on the adult snack aisles, giving parents confidence in the snacks they choose.”