Grocery chain Lidl has just garnered global attention with British pop artist Liam Gallagher with the Lidl by Lidl jacket launch. It is a tribute in a way that boasts a chaotic design language. It dropped yesterday and celebrates the artist’s signature Berghaus aesthetic. It was only after Oasis took off and immediately sold out, causing fans to go online and speak about it.
Part of the design is its playful language, which is comprised of cheeky accents. Some components include the insulated drink pockets and a zipper that also doubles as a functional bottle opener. Other details include the tambourine nestled inside, which nods to Gallagher’s onstage behavior. The sleeves are detailed in the brand’s logos with the Lidl logo to top it off.
Image Credit: Lidl GB
