Adani Group shelves super app ambitions amid mounting losses, internal strain


The Adani Group has scrapped its plans to launch a consumer-facing super app, Bloomberg reported citing sources aware of the development.

The decision comes after the Gautam Adani-led conglomerate reportedly faced mounting financial losses and internal disagreements, the report said.

Launched in December 2022, Adani One was developed by Adani Digital Labs under Adani Enterprises Ltd. Initially designed as a travel-focused platform, the app allowed users to book flights, hotels, and access services at Adani-operated airports.

In the 12 months ending March 2024, it facilitated transactions worth ₹750 crore ($90 million), according to the company’s annual report.

Despite its narrow service base, the group had ambitious targets. It aimed to reach nearly 500 million users by the end of the decade. However, the app currently has only about 30 million users, as per a Bloomberg report dated July 2.


The shelved initiative was meant to be similar to offerings by Tata Neu and Reliance Jio.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *