Dear, Klairs has launched the ‘EGF Blue AC Calming Serum’ and ‘EGF Blue Calming Toner Pads,’ marking a complete brand identity transformation. The products debut alongside comprehensive rebranding featuring bold, uppercase typography that departs from original italic lowercase styling. New packaging design emphasizes clarity by highlighting key ingredients and functions, communicating the brand’s expertise and sincere approach to skincare.
The launch builds on popularity of previous ‘Blue Drop’ product that ranked #1 in Musinsa Beauty’s daily skincare category and placed in Top 10 of Musinsa Beauty Awards. Both products target sensitive skin concerns with epidermal growth factor technology, positioning the brand as science-forward and dermatologically focused. Products are available exclusively through Musinsa’s ‘Mujinjang 25 Summer Black Friday’ promotion until June 25, creating urgency and exclusivity. The rebranding represents an effort to deliver more consistent brand experience while strengthening emotional resonance with customers seeking gentle yet effective skincare solutions.
Image Credit: Dear, Klairs
