Limited-Edition Swimwear Collabs : SAME x FWRD

cult-favorite swimwear and resortwear label SAME x FWRD haved debuted a limited-edition capsule. This exclusive drop reimagines the brand’s iconic silhouettes — known for sculptural fits and custom hardware — in new colorways and luxe finishes. From crochet accents to versatile ready-to-wear separates, the collection was designed to transition seamlessly from sun-soaked days to chic summer nights.

Founded by fashion it-girl Shea Marie in 2015, SAME has earned cult status for its California-inspired designs embraced by celebrities and tastemakers. The FWRD partnership is described by Marie as a ‘full-circle moment,’ reuniting two brands that shaped West Coast fashion over the last decade. Available in sizes XS–XL, the capsule is available now exclusively on FWRD.com.

The SAME x FWRD partnership signals a strategic return to premium retail for SAME, aligning the label with FWRD’s high-fashion consumer base while leveraging its reputation among Gen Z and Millennial shoppers. By offering exclusive designs through a curated luxury platform, the capsule amplifies brand prestige and expands SAME’s reach beyond DTC.

Image Credit: SAME x FWRD