The new Fueled By video series from Purina Pro Plan offers a unique and engaging perspective on the relationship between elite athletes and their dogs. The marketing initiative combines entertainment, emotional storytelling, and brand messaging.
Hosted by respected sports broadcaster Kirk Herbstreit, the series provides an inside look at how professional athletes like NFL tight end George Kittle and soccer stars Rose Lavelle and Sophia Wilson integrate their pets into their high-performance lifestyles. Through candid interviews and behind-the-scenes footage, the athletes discuss how proper nutrition — both for themselves and their dogs — plays a crucial role in maintaining their active routines. By highlighting Purina Pro Plan’s specialized formulas, the Fueled By video series subtly reinforces Purina Pro Plan’s credibility as a premium pet food choice. The staggered weekly release of episodes also encourages sustained engagement.
Image Credit: Purina Pro Plan
