Nathan’s Famous launches “Follow the (F)rank Line” to guide New Yorkers straight to its Coney Island flagship. The playful campaign takes advantage of a surprising visual on the newly redesigned NYC subway map, the N, F, and Q lines unintentionally form the shape of a mustard-drizzled hot dog. From July 14 through August 10, riders will spot themed signage, digital station takeovers, limited-edition maps, and branded messages throughout key stops.
It is timed to coincide with National Hot Dog Day, and the campaign reinforces Nathan’s nostalgic presence in New York’s food culture. Branded content across social media expands the fun beyond the subway system. Fans who “follow the frank” can enjoy free samples, collectible merchandise, and hot dog history at the Surf and Stillwell stand where the century-old icon first began.
Image Credit: Zhukovsky | Dreamstime.com
