“Green brewing must move from optional to operational. ICC is committed to helping the industry adopt AI-led solutions that are good for business and the planet,” he said while speaking at the Brewery Conclave 2025 in Bengaluru on Friday.
The speakers highlighted how technology can reduce costs, enhance quality, and support environmental goals such as AI-driven fermentation control and predictive maintenance to water efficiency monitoring and carbon usage tracking. “AI is now as important as yeast in the brewing process. It empowers brewers to be sustainable, scalable, and smart,” said Aadithya Shivkumar Eashwaran, ICC Committee Chairman – Brewery & Distillery.
The event saw participation from brewers, investors, machinery specialists, and policymakers to explore next-gen growth opportunities in one of India’s fastest-growing beverage sectors, the ICC said in a statement.
The ICC estimates the India’s beer market to reach a market size of $ 456 billion with a projected CAGR of 8.5% in five years, the statement added.
With nearly 45–50% of India’s beer consumption coming from South India and Bengaluru standing tall as the country’s craft beer capital, the city offered the ideal setting. From its dynamic pub culture to its liberal excise policy, Bengaluru has become a beacon for innovation in brewing, said ICC chairman (South) Shivkumar Eashwaran.
“India’s young demographic and evolving taste for craft beers create an exciting climate for brewers, innovators, and investors. This conclave is about unlocking that in a responsible, future-ready way, he added.
