Taco Cabana’s National Tequila Day celebration combines consumer engagement with authentic cultural appreciation through its innovative margarita flavor competition and value-driven promotions. The Texas-based chain is leveraging its nearly 50-year heritage in Mexican-inspired dining to create a multifaceted campaign that goes beyond typical holiday discounts.
Taco Cabana is offering $1.50 margaritas made with premium Casa Alta tequila while inviting customers to contribute creatively to the brand’s future menu through a special contest. The grand prize is an immersive trip to Jalisco’s tequila-producing highlands. Other prizes include weekly gift cards and a year’s worth of food. Taco Cabana demonstrates thoughtful alignment with the spirit’s cultural origins, providing winners with agave field tours, distillery access, and expert tastings that deepen appreciation for traditional production methods. President Ulyses Camacho positions the initiative as an extension of Taco Cabana’s brand identity.
Image Credit: Taco Cabana
