Re/Done’s Summer 2025 campaign represents a strategic return to the brand’s foundational California-cool ethos. The Los Angeles-based label has reunited with model Alessandra Ambrosio and photographer Zoë Ghertner to craft visuals that embody effortless West Coast authenticity. At the same time, the Re/Done’s Summer 2025 campaign showcases both signature upcycled denim pieces and new seasonal offerings like terry cloth separates and sun-bleached basics.
Creative director Phillip Prado positions this collection as both an homage to Re/Done’s heritage — particularly its cult-status reconstructed Levi’s — and an evolution into broader wardrobe essentials designed for real-life summer moments. Ghertner’s photography captures this duality through a lens that balances editorial polish with intimate snapshots. The campaign’s stripped-back aesthetic reinforces Re/Done’s commitment to timeless, versatile pieces while subtly advancing its sustainability mission through continued emphasis on upcycled materials and vintage-inspired designs.
Image Credit: Zoë Ghertner
