Two Canadian brands, Hardbite Chips and Mailroom Vodka, have partnered to introduce Spicy Caesar Chips, a limited-edition snack inspired by the tangy flavors of the beloved Canadian Caesar cocktail. This seasonal release blends the savoury spice of a Caesar with Hardbite’s signature kettle-cooked crunch, creating a product that stands out on shelves.
The launch aligns with the season’s demand for bold flavours and outdoor gatherings from backyard barbecues to long weekends at the lake. To further engage consumers, a national Instagram contest (excluding Quebec) invites Canadians to “unplug and snack,” encouraging product trial and amplifying online conversation.
While Hardbite has built a reputation for its unconventional chip flavours, this marks the brand’s first-ever co-branded product launch. The Spicy Caesar Chips are available for a limited time at select retailers nationwide.
Image Credit: Tamer A Soliman
