The products come in two flavors including Double Cheese and Cheese & Chilli, which both come with 120-grams in each price-marked pack (PMP). The snacks are part of the Cheez-It Snap’d lineup and are thus extra-crispy to maximize their satisfying crunch amongst consumers. The products are competitively priced at £2 in response to increasing shopper calls for snacks that prioritize flavor, but also value.
Senior Sales Director at Kellanova Charlie Foster spoke on the Cheez-It sharing bags saying, “We know that larger sharing formats are a real driver of value and volume in the convenience channel – especially during key seasonal periods. With Cheez-It continuing to build momentum in the UK, our latest launch gives retailers something fresh to shout about, backed by strong brand performance and shopper appeal.”
